Answered By: Brad Matthies
Last Updated: Oct 14, 2015     Views: 79

Definition from Value Based Management.net
 

"The BCG matrix method is based on the product life cycle theory that can be used to determine what priorities should be given in the product portfolio of a business unit."

 

Databases to Research Subsidiaries

            Search example - "Barnes and Noble" and subsidiaries
 

 

 

 

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